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US-Israel Healthcare IT Business Exchange
Transforming Healthcare through Innovations in Health Information Technology

Dates: June 8 - 9, 2010

Location: IBM Northside Facility, Atlanta, Georgia

Purpose: Israel has long been recognized as one of the world’s foremost centers of global innovation. Capitalizing on this leadership role, the American-Israel Chamber of Commerce has organized highly effective industry-specific “business exchange” matchmaker events since 1994. The purpose of the US Israel Healthcare IT Business Exchange is to support Israeli technology companies in tapping into current opportunities both in and through the US healthcare IT market by bringing them together with major US stakeholders (including payers, providers, government and industry) to provide:

• Exposure to a wide range of unique technologies from Israel that target the projected needs of the US HIT market in light of current health reform (developed country) and that target the projected needs of other developed countries and developing countries around the world, in which the US stakeholders intend to provide products and services.
• Pre-arranged one-on-one meetings in order to foster joint venture R&D, investment, marketing alliances, and other forms of cooperation.
• A forum for leading technology, operational, and investment, healthcare and communications/ information technology executives to network.

Healthcare IT Technologies:

Provider-directed Technologies: Comparative effectiveness, clinical decision support (guidelines, A/I),    Evidence Based Medicine, clinical data mining. Provider knowledge & efficiencies, clinical care coordination, patient-centered medical home, realignment of provider incentives, clinician to clinician consultations, intra-health system (devices, MDs, RNs) communications.

Consumer-directed Technologies: Participatory health & health promotion, consumerism, disease & wellness management, mobile health, population engagement.

Consumer-Provider Communication Technologies:Remote “sentinel event” & chronic condition patient monitoring, patient to provider communications (clinical & administrative).

US Organizations:

Major healthcare IT and telehealth vendors: McKesson, Eclipsys, GE, Intel, Cerner, Siemens, Epic, AllScripts, at&t, Cox Communications, Polycom, Medtronic, and NextGen.

SE-based healthcare IT, telehealth equipment and infrastructure vendors: Greenway, Sage Software, HealthPort, MedAssets, MdDataCor, CPSI, HMS, JMJ Technologies, HealthCare Systems (HCS), Surgical Information Systems, CareCentric, Jackson Healthcare Solutions, ADAM, DDR Technologies, Dialog Medical, Patient Care Technologies, Telehealth Services, Passport Health Communications, Spheris, MedSeek, Flo Healthcare, Wandering Wifi, Ascom, Corning Cable Systems.

SE-based major clients of the target technologies: BCBS/GA and other payers; Healthways, Alere and other disease management companies; Emory Healthcare, Georgia Partnership for Telehealth, Medical College of Georgia, and other major health providers and academic institutions.

Israeli Companies:

Patient medication management: 2P2D Solutions, Clinicode, RxDrugOn, Vaica.
Informatics-based clinical diagnostics and therapeutics: Bio-rad Laboratories, Cognifit, Computer Home Therapy, Desk Trainer, Fluentech, Neurotrax.
Business intelligence and analytics: Exactcost
Clinical Decision Support: Medilogus, HMU, Mediviz Systems.
Telehealth and home care: Commwell.
Personal Health Records: LifeOnKey, Max Software, Medics File.
Wellness management: Wellness Layers, Nav4Life, Healarium, Qrative.
Medical information systems: Roshtov.

Modus Operandi:

This event differs from a typical industry show or investor conference in that the participation is based on a pre-event matching procedure.

• With the help of industry experts, generate a draft list of emerging clinically focused HIT technologies that are of significant interest.
• Identify a gross prospect list of Israeli emerging companies, and categorize according to the targeted technologies.
• Meet with Israeli vendors visiting HIMSS 2010 in Atlanta in March. Propose the event as an opportunity to capitalize on contacts made during HIMSS.
• Identify a target list of US organizations (focus on major and/or SE-based HIT vendors and clients, which may include health insurance companies, disease management companies, equipment/ infrastructure vendors, systems integrators, health systems, assisted living communities and state systems) that would have an interest in the targeted technologies.
• US organizations are asked to identify technology areas of interest and to pre-select, from the prospect list, the emerging technology companies that they would like to meet with at the event.
• Emerging companies are requested to specify which major US organizations they would like to see, and are included on the prospect list presented to the US companies.
• The top twenty emerging companies that emerge through the pre-event matchmaking will give short presentations at the event to be followed by pre-arranged one-on-one meetings.
• At the event, opportunity is given to arrange additional meetings.
• Keynote presentations by top policy and industry leaders and networking receptions are woven in-between the presentations and one-on-one meetings.
• A volunteer “facilitator” will be assigned to each emerging company who will contact them prior to the event with Hebrew capability as needed. They will be present at the one-on-one meetings, and help establish a follow up process.

Background:

The US healthcare system is undergoing major reform. In an unprecedented move, the American Recovery and Reinvestment Act of 2009 (“ARRA”), signed by President Obama on February 17, 2009, includes some $30 billion over the next 2 years in provisions for Healthcare Information Technology (HIT). The lion’s share of this amount - about $20 billion with plans to double the amount over the next 5 years - is provided in incentives to assist health providers in adopting and “meaningfully using” electronic health records (EHRs), health information exchange and quality reporting. A follow on research program will focus on determining the “clinical effectiveness” of care delivered to patients.

In order for health reform to succeed, EHR adoption is only the first step. EHRs provide data for the further development of clinical decision support, evidence-based medicine and comparative effectiveness studies through clinical data mining. Inter-connectivity of EHRs, telehealth applications and devices, and patient-centric information systems pave the road to new, more efficient solutions for the coordination of care, and stand to infuse new life into the personal health record (PHR), disease and wellness management, and other consumer-oriented healthcare solutions.

These trends represent major opportunities in the HIT in the United States. Israeli technology vendors in particular have potential and are eager to tap into these opportunities. Israel’s healthcare system – diametrically different than the US in its payment model – still offers relevant experience and a track record of successful cost reduction through integration of information technology. Israel’s small domestic market inevitably drives Israeli technology companies to seek export markets. Health reform puts the spotlight on the US. Key to the success of Israeli vendors in the US in general and the US healthcare market in particular is collaboration with the right key local stakeholders.

The US has the world’s largest healthcare industry and is potentially the premier HIT market. Atlanta is a major center for HIT and has several companies with established positions in virtually all aspects of the field. Atlanta is home to McKesson’s Information Solutions business, the nation’s largest HIT solution provider. The community has also spawned one of the major EMR vendors, Greenway Technologies, and disease management and equipment and infrastructure vendors to the industry including Matria, WebVNC, Patient Care Technologies and more. Through Georgia Tech, the industry has access to state support and academic research resources for major corporations and emerging companies. In addition, the Medical College of Georgia in Augusta hosts the acclaimed Center for Telehealth, headed by the Georgia Research Alliance Eminent Scholar in Telemedicine.